White-label means selling the Eburn device under your own brand. You get the finished flameless, windproof electric combustion device — your logo, your colorway where available, your packaging — and we handle the hardware, supply and support behind it. It's the fastest way to put a genuinely new device on your shelf with your name on it, because the product already exists and ships at scale.
White-label vs private-label vs OEM
The terms get used loosely, so here's how we use them:
| White-label / private-label | OEM / custom | |
|---|---|---|
| What changes | Branding, packaging, (where available) colorway | The device itself — design, features, form factor |
| Starting point | The existing Eburn device | A spec or concept you bring |
| Speed to market | Fast — the product is proven and in production | Longer — engineering & tooling |
| Best for | A house-brand product, quickly | A differentiated device you own outright |
Most brands and retailers start with white-label to get to market fast, then move to OEM if they want a device that's uniquely theirs.
What you get
- A proven device. The Eburn flameless electric combustion device — rechargeable, windproof, waterproof — already designed, tested and in production. See how it works and the specifications.
- Your brand on it. Logo and packaging as standard; colorways and accessory options depending on volume.
- Supply you can plan around. Made in-house by Green Lion Innovations — consistent production, replacement parts and a roadmap, not a one-off run.
- One point of contact. Hardware, compliance documentation and restocks through us.
Why white-label this device
Electric combustion is a new category, and "windproof, waterproof, flameless" is a story customers immediately understand. White-labeling it means you launch into that category with your name on it — without the cost and time of designing hardware from scratch. You're branding a finished product, not funding R&D.
We're a hardware company, so we're comfortable being the engine behind your brand: the device is ours to make, the brand is yours to build. We don't ask you to credit us, and we don't put our marketing claims in your customers' hands — your packaging is yours.
How it works
- Tell us your brand and volume. Channel, target launch, rough quantities.
- We send the program sheet. Branding options, MOQs, pricing and lead times for your volume.
- You approve artwork & samples. Logo, packaging and any available colorway, confirmed on a sample.
- We produce & ship. Your branded device, with restocks on an agreed cadence.
Start a white-label inquiry → For brands and retailers; the device is intended for adults of legal age (21+).
White-label FAQ
What's the difference between white-label and OEM?
White-label (also called private-label) rebrands the existing Eburn device — fastest to market. OEM builds a device to your own specification. Start with white-label for speed; move to OEM when you want a device that's uniquely yours.
What can be customized?
Branding and packaging as standard, with colorway and accessory options depending on order volume. Changes to the device itself are an OEM project.
What are the minimums and lead times?
Both depend on the branding scope and volume; we quote them per partner. Because the device is already in production, white-label lead times are shorter than a custom build.
Do we have to mention Green Lion Innovations?
No. White-label means the product carries your brand. Required regulatory or safety markings still apply, but the consumer-facing brand is yours.
Email the Eburn partnerships team → Or compare the wholesale and OEM options.